As of March 2014, I became YouTube Certified in Audience Growth.
In order to gain this certification, I had to undergo a series of in-depth training modules and then passed a final exam to demonstrate expertise in the areas covered. A re-certification exam takes place every year to maintain my certification.
The modules that were covered included:
- YouTube Platform and Channel Strategies
- Content Strategies for Sustainable Viewership
- Audience Development Strategies and Methods
- Multi-Channel Networks
- YouTube Analytics and Reporting
- Monetisation and Google/Partner Sales
- Rights Management and Copyright
- Content ID
- YouTube Live