Swifty McVay -You Ain’t Real

Project Outline: Though Horus Music I was asked to promote Swifty McVay’s album Grey Blood during a 6-week radio and marketing promotional effort. Swifty is best known as a member of the group D12.

Date: January 2017 – February 2017.

Work completed: One of my colleagues and I would be working together to help promote Swifty’s album and singles through digital radio and digital marketing efforts. This also included planning an effective release strategy and for all of us to effectively work and communicate with each other throughout. We had been speaking to Swifty’s manager since October 2016. We would also be offering €3000 of adverts on Spotify.



‘Grey Blood’ brings the essence of raw 90’s HipHop, Lyricism, WordPlay, and true stories in Swifty McVay’s seventh solo album.

‘Grey Blood’ simply represents unshared situations (grey areas) in Swifty’s life that fans never got a chance to tap into during his solo career, and run with D12. Swifty is giving his true supporters a glimpse into his trials and tribulations fused with raw, aggressive delivery and fun.

Swifty McVay is a rapper from Detroit, Michigan and a member of the legendary group D12. Swifty has appeared on all D12 albums, has 6 Solo albums and 3 Mix-tapes. He has a host of features/songs with several hip-hop artists, has been featured in 3 movies including ‘The Longest Yard’ staring Adam Sandler. Swifty has also taken part in several theatrical stage plays.

D12, also known as The Dirty Dozen, is an American hip hop group from Detroit, Michigan. D12 was formed in 1996, and achieved mainstream success after Eminem rose to international fame. D12 released the 4x platinum album ‘Devil’s Night’ in 2001 and the 4x plaWnum album ‘D12 World’ in 2004. This spawned numerous hits such as ‘Fight Music’, ‘Purple Pills’, ‘My Band’, ‘How Come’ and ‘Shit on You’.

Swifty McVay has been active ever since D12’s hiatus in 2006. He is now releasing his 7th solo album with ‘Grey Blood’. ‘You Ain’t Real’ is the lead and underground single for the album, followed up by ‘Rockin Wit Me’ and‘Here 2 Party Remix’.

‘Grey Blood’ will be released on 3rd February 2017, with Horus Music. The album is available here to preorder now: smarturl.it/SwiftyMcVay



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