HubSpot Certified

As of August 2015 I became HubSpot Certified in Inbound Marketing.

In order to gain this certificate, Nikki had to undergo a series of in-depth training modules and then passed a final final exam to demonstrate expertise in the areas covered. A re-certification exam takes place every year to maintain the certification.

Areas covered during this course include:

  • The Essentials of an Effective Inbound Strategy
  • Optimising your Website for Search Engines
  • Creating Content with a Purpose
  • The Fundamentals of Blogging
  • Amplify your Content with Social Media
  • Enticing Clicks with Calls-to-Action
  • The Anatomy of a Landing Page
  • Guiding the Next Step with Thank You Pages
  • Sending the Right Email to the Right Person
  • The Power of Smarketing
  • Taking your Sales Process Inbound
  • The Pillars of Delight

HubSpot Certification