As of August 2015 I became HubSpot Certified in Inbound Marketing.
In order to gain this certificate, Nikki had to undergo a series of in-depth training modules and then passed a final final exam to demonstrate expertise in the areas covered. A re-certification exam takes place every year to maintain the certification.
Areas covered during this course include:
- The Essentials of an Effective Inbound Strategy
- Optimising your Website for Search Engines
- Creating Content with a Purpose
- The Fundamentals of Blogging
- Amplify your Content with Social Media
- Enticing Clicks with Calls-to-Action
- The Anatomy of a Landing Page
- Guiding the Next Step with Thank You Pages
- Sending the Right Email to the Right Person
- The Power of Smarketing
- Taking your Sales Process Inbound
- The Pillars of Delight