Project Outline: We realised that our website needed updating as it was starting to look dated and was no longer serving the needs of our customers or the needs of Horus Music as a growing business. We would also take this opportunity to improve our SEO. We needed our existing website to remain live while the new one was developed, which meant a new approach was needed (including hosting the new website locally while we designed it), which was different to how we worked with the Custom Music Tools website we had previously worked on.
Date: August 2016 – March 2017.
Work completed: With 2016 being Horus Music’s 10th anniversary, we were keen to update our look of both our logo (which was modified earlier in the year) as well as our website. It was decided that both of these should reflect how far we have come in the last 10 years while also remaining true to our brand as well as the needs of our clients.
The way we have recently expanded as a business also meant we would need more localised websites. With this in mind, we started work on www.horusmusic.global which would server as the global website and would target a variety of countries. This would be our top level domain.
We used MAMP software to create a local server on our computer and installed WordPress which we would be using as our CMS. We then encountered a problem when we found that the template we chose wasn’t compatible with WordPress and so the redevelopment was halted while a solution was found.
We then took the time to design each area of the site as we needed it. For us, it was important not to rush and rather opted to make sure the website was serving it’s purpose.
The company has had a website for 10 years and so there was plenty of content which needed updating and 301 redirects were implemented as necessary.
Once the global website was complete, we started work on www.horusmusic.in which would target the Indian market. We had already opened an office in Mumbai at this point. It was important that this website was comprised of localised information and that our services were tailored to suit. 301 redirects were implemented as needed.
The next step was the www.horusmusic.co.uk website. This was the website that we had been using for the last 10 years. Instead of updating this website gradually as we had with the others, it was decided that we should update the UK site all at once to reduce disruption and to aid in a smooth transition.
Additionally, throughout the year our developers had been working on a new client zone that would be used by our distribution clients – this would be known as My Client Zone. The website and My Client Zone would be working independently, but still needed to integrate in a way with the products we were offering. We needed a new e-Commerce solution until a long-term solution could be built with My Client Zone further down the line. Woo Commerce was chosen and was installed on all 3 websites.
We were then informed that we needed another website which would sell the My Client Zone service to other distribution companies as a white label solution. This would be www.myclientzone.com.
All of these details needed to be taken into consideration when designing and creating the website. It was also during this time that our websites were updated from http to https to make them a more secure connection.
There were many components that were involved within the creation of each of these websites. Clear communication and collaboration was needed and throughout to produce the successful outcomes.
Outcomes: These are the websites that were created as a result of this process:
- Global website: www.horusmusic.global
- Indian website: www.horusmusic.in
- UK website: www.horusmusic.co.uk
- My Client Zone website: www.myclientzone.com