Project Outline: We realised that our website needed updating as it was starting to look dated and was no longer serving the needs of our customers or the needs of Horus Music as a growing business. We would also take this opportunity to improve our SEO. We needed our existing website to remain live while the new one was developed, which meant a new approach was needed (including hosting the new website locally while we designed it), which was different to how we worked with the Custom Music Tools website we had previously worked on.
This project was handled largely by me working on my own.
Date: August 2016 – January 2018.
With 2016 being Horus Music’s 10th anniversary, we were keen to update our look of both our logo (which was modified earlier in the year) as well as our website. It was decided that both of these should reflect how far we have come in the last 10 years while also remaining true to our brand as well as the needs of our clients.
The way we have recently expanded as a business also meant we would need more localised websites. With this in mind, we started work on www.horusmusic.global which would serve as the global website and would target a variety of countries. This would be our top level domain.
We used MAMP software to create a local server on our computer and installed WordPress which we would be using as our CMS. We then encountered a problem when we found that the template we chose wasn’t compatible with WordPress and so the redevelopment was halted while a solution was found.
We then took the time to design each area of the site as we needed it. It was important to make sure the website was serving it’s purpose.
The company has had a website for 10 years and so there was plenty of content which needed updating and 301 redirects were implemented as necessary.
Once the global website was complete, we started work on www.horusmusic.in which would target the Indian market. We had already opened an office in Mumbai at this point. It was important that this website was comprised of localised information and that our services were tailored to suit. 301 redirects were implemented as needed.
The next step was the www.horusmusic.co.uk website. This was the website that we had been using for the last 10 years. Instead of updating this website gradually as we had with the others, it was decided that we should update the UK site all at once to reduce disruption and to aid in a smooth transition.
Additionally, throughout the year our developers had been working on a new client zone that would be used by our distribution clients – this would be known as MyClientZone. The website and MyClientZone would be working independently, but still needed to integrate in a way with the products we were offering. We needed a new e-Commerce solution until a long-term solution could be built with My Client Zone further down the line. Woo Commerce was chosen and was installed on all 3 websites.
We were then informed that we needed another website which would sell the My Client Zone service to other distribution companies as a white label solution. This would be www.myclientzone.com.
All of these details needed to be taken into consideration when designing and creating the website. It was also during this time that our websites were updated from http to https to make them a more secure connection.
All of the above was completed by March 2017, but we were not done yet. With the separate websites above, we were spreading out website authority across several domains and it was not working for us.
We needed to bring the UK, Indian and Custom Music Tools websites within the Global website. This meant the website had to be updated again to reflect the needs of all companies and to update the content accordingly. We looked at our technical analysis again and also began to implement the necessary 301 redirects.
After these were done, we were able to stop the servers on the original websites (we were now using a hetzner server).
Finally, so that search engines could understand which language we were using on a specific page, and so that they can serve the correct language to the correct user we used hreflang.
We translated our English content into Hindi for India – although we were told to keep the content in English and use localise the information as this is what users would expect in this country. We then worked on translating into Korean as this would be the next country we would be targeting.
Outcomes: These are the final websites that were created as a result of this process:
- Global website: www.horusmusic.global
- Indian website: www.horusmusic.global/in
- Korean website: www.horusmusic.global/kr
- My Client Zone website: www.myclientzone.com